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Jan. 31, 2022

The Ballad of Schwan's Frozen Pizza

The Ballad of Schwan's Frozen Pizza

My girlfriend Sarah joins to talk about frozen food, a surprising amount of corporate espionage, and the private company that has a ~70% likelihood of supplying your public school's pizza: Schwan's! The school lunch contract biz is more intense than you'd think. Please follow @BustedBizBureau everywhere! 

Marvin M. Schwan, John Radzilowski, Immigrant Entrepreneurship 2018
Schwan, Marvin in front of an original ice cream truck, ca. 1977
Ketchup as a Vegetable: Condiments and the Politics of School Lunch in Reagan’s America, Amy Bentley, Gastronomica 2021
Judge Allows Lawsuit to Proceed in $870 Million Schwan Heir Case, AP News 1996
MARK SCHWAN AND PAUL SCHWAN VS LAWRENCE BURDGOF ET. AL, APPEAL FROM SECOND JUDICIAL COURT, MINNEHHAHA COUNTY, SOUTH DAKOTA
Corporate Spies: The Pizza Plot, Adam L. Penenberg and Marc Barry, NYT 2000
UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA Schwan’s IP, LLC, and Schwan’s Consumer Brands North America, Inc VS Kraft Pizza Company
Potato politics, with a pizza side, David Rogers, Politico 2011
Washington pizza sauce fight has deep Minnesota ties, Brett Neely, MPRNews 2011
Leading School Food Supplier, Schwan’s Food Service, Serves Up Industry’s First Portfolio of Products to Meet Proposed USDA School Meal Rules, BusinessWire 2011
City Schools’ Food Program Struggles with Pizza Problems, City Limits 2016
Schwan's Co. v. Cai 12-2-2021


My girlfriend Sarah joins to talk about frozen food, a surprising amount of corporate espionage, and the private company that has a ~70% likelihood of supplying your public school's pizza: Schwan's! The school lunch contract biz is more intense than you'd think. Please follow @BustedBizBureau everywhere! 

  1. Marvin M. Schwan, John Radzilowski, Immigrant Entrepreneurship 2018
  2. Schwan, Marvin in front of an original ice cream truck, ca. 1977
  3. Ketchup as a Vegetable: Condiments and the Politics of School Lunch in Reagan’s America, Amy Bentley, Gastronomica 2021
  4. Judge Allows Lawsuit to Proceed in $870 Million Schwan Heir Case, AP News 1996
  5. MARK SCHWAN AND PAUL SCHWAN VS LAWRENCE BURDGOF ET. AL, APPEAL FROM SECOND JUDICIAL COURT, MINNEHHAHA COUNTY, SOUTH DAKOTA
  6. Corporate Spies: The Pizza Plot, Adam L. Penenberg and Marc Barry, NYT 2000
  7. UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA Schwan’s IP, LLC, and Schwan’s Consumer Brands North America, Inc VS Kraft Pizza Company
  8. Potato politics, with a pizza side, David Rogers, Politico 2011
  9. Washington pizza sauce fight has deep Minnesota ties, Brett Neely, MPRNews 2011
  10. Leading School Food Supplier, Schwan’s Food Service, Serves Up Industry’s First Portfolio of Products to Meet Proposed USDA School Meal Rules, BusinessWire 2011
  11. City Schools’ Food Program Struggles with Pizza Problems, City Limits 2016
  12. Schwan's Co. v. Cai 12-2-2021